HOW TO JOIN

1. Complete the Assessment.
2. Upon qualification, receive IAMCP Ignition™ acceptance confirmation and complete commitment agreement.
3. Begin the 12-week Ignition™ program.

Ignition™ acceptance and confirmations will be emailed on a rolling basis starting on August 26, 2024.

Space is limited to the first 150 accepted IAMCP Members. 

Participants who complete all the required content and steps within 12 weeks of enrollment will have access to all content and monthly office hours through June 30, 2025.

 We will follow up with you as soon as IAMCP confirms that you are a current IAMCP member

(trial memberships are not included)

If accepted, you will receive an acceptance notification. Please complete the commitment form as soon as possible to secure one of 150 spots in the Ignition™ Accelerator for IAMCP members

TOP FAQs

1: What Is the cost for me to join Ignition™?

Ignition™ is valued at over $5,000 per company for 1 participant. Microsoft and IAMCP are sponsoring Ignition™ at no cost for150 qualified Microsoft partners through Microsoft's and IAMCP's generosity.

2: What is the time commitment for me and my team to participate in this accelerator?

Ignition™ spans 12 weeks in total, including 10 weeks of new content. Initially, you’ll dedicate approximately 30 minutes to complete an assessment. Following that, a minimum commitment of 2 hours per week is required from each participant, which includes engaging with the online content, participating in office hours, taking action detailed in your handouts, engaging in the community and sharing your progress. 

Participants who complete all the required content and steps within 12 weeks of enrollment will have access to all content and office hours through June 30, 2025.

3: As a partner, what can I expect if I invest in Ignition™?

By investing in Ignition™, you can expect comprehensive support and significant gains in three key areas:

Enhanced Knowledge and Skills

• • Expert Guidance: Benefit from sessions led by industry experts who will share their insights, best practices, and strategies to navigate the Microsoft ecosystem effectively.
  • Practical Learning: Gain hands-on experience through detailed modules, real-world applications, and practical guidance designed to reinforce your understanding of the Microsoft ecosystem.
  • Continuous Learning: Access to monthly office hours ensures you can continuously refine your skills and stay updated with the latest trends and developments.

Growth and Revenue Opportunities

• • Maximized Incentives: Learn how to effectively enroll in and utilize various Microsoft incentives and benefits, which can significantly boost your profitability.
  • Co-Sell Success: Master the co-sell process with Microsoft, enhancing your ability to share and receive leads, collaborate with Microsoft's sales teams, and achieve better sales outcomes.
  • Marketplace Presence: Understand how to create transactable Marketplace listings and become Co-Sell Ready, increasing your visibility and sales opportunities within the Microsoft ecosystem.

Community and Network Building

• • Peer Support, Mentorship and Collaboration: Join a vibrant community of like-minded IAMCP partners, where you can share experiences, collaborate on joint opportunities, and build valuable relationships.
  • Access to Marketing Resources: Leverage access to relevant resources, including amplification opportunities, marketing tools, and data insights, to enhance your business operations and strategic planning.
  • Develop and Activate Your Own Microsoft Partnership: Utilize guidance to start co-selling and building your network within the Microsoft ecosystem, enabling you to create strong, collaborative relationships that drive mutual success and growth.

4. What can I expect in the 12 weeks of Ignition™ ?

 Ignition™ offers a comprehensive and immersive 12-week experience designed to enhance your growth with Microsoft. Here’s what you can expect:

• Digital Sessions: Participate in specialized sessions that cover a wide range of topics, including setting up as a partner, enrolling in relevant programs, navigating Partner Center, understanding the co-sell process, activating incentives and benefits and more. These courses are designed to provide you with a deep understanding of the Microsoft ecosystem and actionable strategies to maximize your growth and benefits.
• Office Hours for Personalized Support: Benefit from dedicated office hours where you can seek personalized advice and support. These sessions are crucial for refining your approach, addressing specific challenges, and receiving expert guidance tailored to your business needs.
• Networking Opportunities: Connect with fellow partners and industry experts to build relationships, share experiences, and explore potential collaborations that can drive mutual growth and success.
• Strategically Leverage Microsoft Resources: Access and leverage Microsoft’s vast array of resources, including marketing tools, technical support, data insights, and the Digital Marketing Center. These resources are designed to support your business operations and strategic planning, helping you to maximize your impact in the market.

Over these 12 weeks, you’ll gain invaluable insights, skills, and connections, setting you on a path to significantly enhance your market presence and sales success in collaboration with Microsoft while maximizing your benefits and incentives and getting set up to scale for growth.

• All Microsoft Partner types (ISVs, SIs, CSPs, MSPs, VARs, etc.) who are not currently co-selling today with Microsoft and are committed to accelerating their growth with Microsoft in FY25
• Small-to-medium sized Microsoft partners who are unmanaged and want to start or optimize their Microsoft partnership
• Selection and Enrollment upon selection will be limited to companies meeting additional criteria, as requested in the assessment

6. What are key criteria to join?

• Confirm that you are not currently co-selling today with Microsoft
• Commit to completing all required content and taking all required steps, such as signing up for various programs, enrolling in incentives and listing offers in the Microsoft Marketplace, within 8 weeks of joining Ignition™. Don't worry, we will walk you through all of these essential processes so that you can maximize your Microsoft partnership!  
• Invest one resource to be dedicated for 12 weeks to complete content and deliverables
• Submit wins and participate in amplification opportunities upon notification
• Respond to communications in a timely manner, including sharing progress snapshots