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Stay ahead of the curve with expert guidance on partner-led growth, cloud ecosystem strategy, and AI-powered GTM. Learn what’s working now and how high-performing tech companies are building, scaling, and winning through partnerships, including Microsoft, AWS, OpenAI, Perplexity, NVIDIA, and more.

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24

Feb, 2026

Partnerships

Building leverage into your annual revenue plan

Sales kickoff season is in full swing. Ballrooms are filled. Quotas are announced. Product launches ...

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Juhi Saha

16

Feb, 2026

Partnerships, governance

Revenue first, consequences later

Partnerships create leverage. They also create exposure.

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Juhi Saha

2

Jan, 2026

Partnerships

The Partner-Led Growth playbook: choosing the right motion for your Go-to-Market

Happy new year!

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Juhi Saha

26

Dec, 2025

ISV, Partnerships, SI Partners, Service Providers, Profitable Growth

2026 GTM Kickoff: Why Your Partnership Ecosystem is Your Biggest Growth Engine

The traditional go-to-market playbook is broken.

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Juhi Saha

18

Dec, 2025

ISV, AI, Hyperscalers, SI Partners, AWS, Service Providers

The agentic era and the 7x multiplier: Your AWS re:Invent 2025 partner recap

If you joined AWS re:Invent 2025 in Las Vegas or tuned in virtually, you saw a clear message: the op...

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Juhi Saha

8

Dec, 2025

ISV, Partner Onboarding, Partnerships, Hyperscalers, SI Partners, Service Providers, Profitable Growth

The first principles of building B2B partnerships that actually work

Most B2B partnerships fail quietly. Companies announce strategic alliances with press releases and c...

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Juhi Saha

28

Nov, 2025

ISV, Microsoft, Cloud Marketplaces, SI Partners, Multi Party, Service Providers

Resale Enabled Offers (REO): the strategic lever for global channel-led growth

Microsoft estimates, based on IDC data, that the total addressable market (TAM) for small and medium...

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Juhi Saha

24

Nov, 2025

MICROSOFT IGNITE 2025

TRANSFORMING THE PARTNER ECOSYSTEM WITH AI-FIRST CLOUD AND MARKETPLACE INNOVATIONS If you’re a Micro...

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Juhi Saha
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